GreenWorks Consulting helps homebuilders and suppliers define and market green building strategies to gain market share, build brand equity, and increase profitability. We do this by:

  • Evaluating existing products and programs
  • Recommending cost-effective features and options to create a more sustainable and marketable home
  • Improving purchasing and construction processes that will add value
  • Developing marketing strategies to attract and educate consumers


Joyce Mason brings more than 25 years of experience in homebuilder marketing and green building. Recognized nationally for her expertise, Joyce is a Certified Green Professional™ and award-winning pioneer in the production of eco-friendly building. She has been a judge of the Solar Decathlon in both the U.S. and China, evaluating entries for livability, buildability, and marketability. 

Prior to founding GreenWorks Consulting, Joyce was Vice President of Marketing & Green Building at Pardee Homes, a large, multi-regional builder in California and Nevada. 

As Pardee's champion for sustainable building, Joyce created their groundbreaking LivingSmart™ program, educating consumers and employees alike on the benefits of green building long before it was a common phrase. LivingSmart™ put Pardee Homes on the cutting edge of eco-friendly builders, strengthening their reputation with consumers, jurisdictions, and planning agencies.

During her career, Joyce forged many positive relationships with governmental agencies, including the U.S. Environmental Protection Agency, U.S. Department of Energy, California Department of Energy, Metropolitan Water District, and the Southern Nevada Water Authority.

Joyce is passionate about the environment inside and outside of the office. She is an avid hiker and lover of the great outdoors. From The Swiss Alps to Machu Picchu, Mount Whitney, Patagonia, or Yosemite, if she's not in the office, you might catch her on the trail. 

Contact Me

(310) 993-8804